Innkeepers Recharged by WBBA Conference
Earlier this week the members of The Wisconsin Bed and Breakfast Association met at The Osthoff Resort in Elkhart Lake, Wisconsin for their annual meeting and conference. The conference began with a special day of presentations for Aspiring Innkeepers. Sixteen future innkeepers learned about the profession from experts in business, financing, and insurance and received lots of advice from practicing innkeepers about marketing, policies, record keeping and websites. Tours of local B&B’s were enjoyed by many of the conference attendees. The keynote presentation was delived on Monday morning by Jay Karen of PAII. His message encouraged innkeepers to reach out to the next generation of guests by listening to their needs and desires. The rest of Monday and Tuesday were filled
Read More »